Even printing from one vendor to the next can give you different results. Different types of paper, finishes, and printing methods can change the outcome of a color. Choosing a swatch from a Pantone book will give you an accurate idea of how your color will print, but it’s not foolproof. To ensure the integrity of color, you’ll need a keen eye for color matching. That way whether you’re printing in Pantone or CMYK, your brand color will look very similar Note: Try to choose a Pantone that has a close CMYK equivalent. Unless your client has a large budget, you’ll likely be working with CMYK most of the time. They can achieve more vibrant and unique colors (like metallic or neon) but are also more expensive to use. Pantone colors can look very dull compared to their CMYK equivalent because they are premixed inks used in offset printing. I recommend using a Colour Bridge Pantone book because it provides a side-by-side comparison of each Pantone in CMYK. This ensures that no matter where it’s printed, it will always turn out the same. These colors are based on a Pantone Matching System (PMS). It’s an invaluable resource with hundreds of accurate print colors. If you start with RGB first, finding a print equivalent will prove to be a nightmare. Printing uses a four-color process known as CMYK (cyan, magenta, yellow, black) which tends to be toned down. This is because monitors use RGB (red, green, blue) and are much more vibrant than print. What you see on your monitor is completely different than what comes out of the printer. An approximation that will also closely align with the on-screen RGB conversion from Pantone.Īvoid picking a color on your screen. If the printer won’t use Pantone or it becomes cost-prohibitive, you can use the Pantone conversions for CMYK to get the closest approximation when printing. With these specifications in place, printers can achieve absolute accuracy with the Pantone ink formula. Pantone identifies specific conversions for cyan, magenta, yellow, and key/black (CMYK) and red, green, and blue (RGB) based on their original Pantone colors. The approach to take to achieve color consistency is, to begin with, Pantone color chips. Here are some helpful strategies to keep your color consistent across print and digital materials. It takes a detailed eye, some color matching, and lots of testing. Relying on conversion tools and numbers alone won’t work. Maintaining consistency can be a difficult and often frustrating challenge. Keeping that color consistent across both digital and print is crucial for brand recognition.ĭraftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. There is a significant amount of thought and time that’s put into choosing the right brand color. It’s often the first thing someone will remember about a brand and can affect how they feel towards a company. Colour is a very important part of branding.
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